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Media Production: Video,  Podcasts, AI Chatbots

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Science Films

Science

6 films exploring the new, explaining the complex and communicating research.

Research Explained

Research Explained

3 UK universities are coming together, creating a research centre of excellence in rheumatoid arthritis. This film was built around self reflective conversations. The three leaders of the RACE centre of excellence in arthritis research were refreshingly open about the challenges they faced and their hopes for the future. In producing this video, our focus was to encapsulate the dynamism and collaborative spirit at the heart of scientific research. Our approach balanced the intricate blend of ideas, technical expertise, and the indispensable element of fun in science. Highlighting the importance of challenge and intellectual rigor within a supportive community, we crafted visuals and narratives that underscored the robust environment of academic inquiry and innovation. Our technique leveraged direct interviews and candid moments to convey the genuine excitement and curiosity driving the researchers. This approach allowed us to present the scientific process authentically, emphasizing the real-world impact of their work on patients' lives. By incorporating feedback from patient partner groups, we showcased the valuable role of public engagement in shaping research priorities and questioning assumptions. Throughout the video, we employed a variety of filming techniques to enhance the storytelling. Close-up shots of researchers in their element, combined with panoramic views of the collaborative spaces, illustrated the vibrant ecosystem of ideas and experiments. Careful editing ensured a seamless narrative flow, connecting diverse research areas and illustrating the interconnectedness of their endeavors. Our video also addressed the challenges and learning opportunities inherent in cutting-edge research. By sharing stories of adaptation and problem-solving, we highlighted the resilience and creativity of the scientific community. This not only showcased the center's achievements but also its commitment to continuous improvement and exploration of new frontiers in science. As a video producer, my aim was to create a compelling narrative that not only informs but also inspires. This project exemplified our commitment to blending artistic storytelling with scientific rigor, producing content that resonates with both academic audiences and the general public. Our experience in translating complex research into engaging visual narratives makes us an ideal partner for institutions looking to highlight their impact and attract future collaborations. In producing this video, our focus was to encapsulate the dynamism and collaborative spirit at the heart of scientific research. Our approach balanced the intricate blend of ideas, technical expertise, and the indispensable element of fun in science. Highlighting the importance of challenge and intellectual rigor within a supportive community, we crafted visuals and narratives that underscored the robust environment of academic inquiry and innovation. Our technique leveraged direct interviews and candid moments to convey the genuine excitement and curiosity driving the researchers. This approach allowed us to present the scientific process authentically, emphasizing the real-world impact of their work on patients' lives. By incorporating feedback from patient partner groups, we showcased the valuable role of public engagement in shaping research priorities and questioning assumptions. Throughout the video, we employed a variety of filming techniques to enhance the storytelling. Close-up shots of researchers in their element, combined with panoramic views of the collaborative spaces, illustrated the vibrant ecosystem of ideas and experiments. Careful editing ensured a seamless narrative flow, connecting diverse research areas and illustrating the interconnectedness of their endeavors. Our video also addressed the challenges and learning opportunities inherent in cutting-edge research. By sharing stories of adaptation and problem-solving, we highlighted the resilience and creativity of the scientific community. This not only showcased the center's achievements but also its commitment to continuous improvement and exploration of new frontiers in science. As a video producer, my aim was to create a compelling narrative that not only informs but also inspires. This project exemplified our commitment to blending artistic storytelling with scientific rigor, producing content that resonates with both academic audiences and the general public. Our experience in translating complex research into engaging visual narratives makes us an ideal partner for institutions looking to highlight their impact and attract future collaborations.
Science Communication

Science Communication

Award winning science film - Royal Society Exhibition, London. We explore the pressing issue of climate change, emphasizing Earth's rising temperatures and the consequential dangers such as flooding, drought, and food insecurity. Our production team used a combination of narrative techniques, expert interviews, and advanced visual storytelling to bring the complex subject of carbon capture and its potential solutions to a wider audience. We highlight a groundbreaking development in carbon capture technology—mineral carbon sequestration—through interviews with scientists and footage of pilot projects in Norway, Iceland, and the United States. This innovative approach, transforming CO2 gas into solid rock, is presented as a potential game-changer in mitigating the harmful effects of climate change. A significant portion of the documentary is dedicated to drawing parallels between Earth’s climate challenges and the atmospheric conditions of Mars. Utilizing satellite imagery, rover exploration footage, and analyses of Martian meteorites, we delve into the history of Mars’ climate and its relevance to current Earthly endeavors in carbon capture and storage. Our approach was to demystify scientific jargon, making the topic accessible and engaging for a non-specialist audience. Techniques included clear, concise narration to explain complex processes, combined with visually stimulating graphics to illustrate the greenhouse effect, carbon capture processes, and comparisons between Earth and Mars. The documentary serves not only as an informative piece but also as a call to action, urging a collaborative approach between the seemingly unrelated fields of space exploration and environmental science. Our production encapsulates the essence of our company's commitment to leveraging video content for social impact, employing high-quality cinematography, engaging storytelling, and factual rigor to enlighten and inspire our audience. This project demonstrates our capability in handling complex topics and presenting them in an accessible manner, making us a suitable partner for organizations looking to communicate their scientific, environmental, or technological initiatives through video.
Trailer - E-Learning

Trailer - E-Learning

Introducing Geochronology - Glasgow University. 4.5 billion years of history. In producing this educational video for the Scottish University's Environmental Research Center, featuring Darren Mark, an expert in geochronology, our objective was to illustrate the profound impact of potassium-argon and argon-argon geochronological techniques on our understanding of Earth's history. This video aimed to introduce and outline the upcoming course on these techniques, targeting a broad audience from students at all levels of experience to professionals in geology and related fields. To achieve this, we employed a mix of direct-to-camera presentations, voiceovers, and a series of dynamic visual elements. Darren Mark's introduction established the authoritative voice of the video, immediately engaging viewers with the significance of the topic. We underscored the relevance of geochronological techniques in understanding major geological events through carefully selected visuals that represented Earth’s evolutionary milestones, from its formation to the present. Our approach included simplifying complex scientific concepts into understandable terms without diluting the content's academic rigor. This was accomplished through animations that visualized the radioactive decay of potassium to argon, accompanied by explanations of how these processes help date geological events. To highlight the broad application of these dating techniques, we incorporated footage and graphical representations of various geomorphological problems and fields like climatology, archaeology, and hazard research where these methods have been instrumental. This showcased the versatility of potassium-argon and argon-argon techniques, enhancing the appeal of the course to a wider audience. We integrated case studies and examples of significant geological discoveries, like the development of plate tectonic theory and the dating of mass extinctions, to demonstrate the real-world impact of geochronology. These were supported by visuals of the landscapes and geological formations in question, providing concrete examples of abstract concepts and sparking viewer interest in the course material. The narrative also delved into the technical aspects of the techniques, including sample collection, preparation, and the analytical processes involved, such as isotope ratio measurements. Virtual laboratory tours were promised as part of the course content, appealing to viewers’ desire for practical, hands-on learning experiences. This was visually represented by showcasing laboratory equipment and procedures, giving potential students a glimpse of what they could expect from the course. Finally, the video emphasized the course's comprehensive support system, including an online forum and resources for further reading, assuring viewers of a well-rounded educational experience. This aspect was highlighted through visuals of the digital learning platform and snippets of the interactive forums, emphasizing the community and support available to students. This project exemplifies our expertise in producing content that not only informs but also inspires, making complex scientific topics accessible and engaging. Through a combination of expert interviews, clear narrative structures, and compelling visuals, we demonstrated our ability to create educational videos that effectively communicate the value of specialized scientific techniques to a diverse audience.
Collaborator 'Pitch' Film

Collaborator 'Pitch' Film

A film helping Glasgow University find collaborators in the self driving cars sector. A fundraising pitch film for Glasgow University looking for collaborators in the self driving cars sector.In producing the documentary on groundbreaking single-photon detector technology in the shortwave infrared on silicon, our aim was to demystify and articulate the technological advancements and their implications for industries such as automotive manufacturing. This video was designed to illustrate the potential of this technology to revolutionize LIDAR systems, enhancing their range, data rate, and functionality in adverse conditions, making it a pivotal development for the future of driverless cars and other applications. Our production approach focused on clarity and accessibility, breaking down complex scientific concepts into understandable segments for a broad audience. Through a combination of expert interviews and graphical animations, we explained the mechanics behind single-photon detection, the advantages of integrating germanium with silicon, and the significant cost reductions compared to existing commercial technologies. Technical explanations were supported by high-quality animations that visually represented the operation of the technology, including the decoupling process to reduce noise in the detector and the extension of the silicon device's capability through the absorber made of germanium. These visual aids were crucial in helping viewers grasp the nuances of the technology and its advantages over current systems. To highlight the practical applications and benefits of the technology, we incorporated real-time demonstrations of 3D video production enabled by the detector, showcasing its ability to navigate safely with exceptional surface-to-surface resolution. This not only served to illustrate the technology's potential but also to engage viewers by demonstrating its real-world applicability. Our narrative also addressed the broader impact of this technology on mass-market applications, emphasizing our goal to see it integrated into every driverless car. The documentary concluded with a call to action, inviting collaboration and investment to bring this technology from the lab to the market. This documentary showcases our expertise in producing content that conveys complex scientific and technological advancements in an engaging and accessible manner. It highlights our ability to collaborate with experts to distill intricate information into compelling visual stories, making us an ideal partner for organizations looking to communicate the value and potential of their innovations through video.
Learning: University of Glasgow

Learning: University of Glasgow

Geography and Earth Sciences, student recruitment film. As the producer behind the documentary on the unique value of studying Earth sciences in Scotland, our focus was to illustrate not just the academic excellence available but the unparalleled fieldwork opportunities that Scotland's diverse geography offers. This video was crafted to showcase the breadth of Scotland's geological landscapes and the hands-on learning experiences it provides, targeting potential students and academic professionals as our primary audience. We employed a range of filming techniques to capture the essence of Scotland's geology, from sweeping drone shots that highlight the stunning natural beauty and geological diversity to close-up interviews with students and faculty members. These interviews were crucial, providing personal insights into the impact of Scotland's geography on their studies and research. Our narrative strategy involved weaving together the perspectives of human and physical geographers, showcasing the interdisciplinary approach to Earth sciences that Scotland offers. By highlighting the stories of past and present students, the video demonstrates the dynamic and flexible nature of the academic programs available, emphasizing the ability to tailor studies to individual interests. Technical aspects, such as capturing the ruggedness of outdoor fieldwork and the detailed textures of geological samples, were meticulously planned. We used high-definition cameras and stabilizing equipment to ensure clarity and smoothness in our footage, particularly during field trips and outdoor lectures. To reinforce the documentary's educational value, we integrated visual aids and graphics to explain complex geological processes and research methodologies. This was complemented by footage of students engaging in fieldwork, from examining ancient volcanic formations to conducting research alongside international peers in diverse environments like coral reefs and active geological sites. Editing played a key role in aligning the visual content with the documentary's educational narrative, carefully timing interviews with supporting footage to create a coherent and engaging storyline. The background score was chosen to enhance the documentary's ambiance, selecting music that reflects the majesty of the Scottish landscapes and the earnest pursuit of knowledge. This documentary showcases our company's expertise in creating educational content that is not only informative but visually captivating. It highlights our ability to handle complex subjects and present them in an accessible and engaging manner, making us an ideal partner for educational institutions and organizations seeking to promote their programs and initiatives through video.
Selling Skills and Expertise

Selling Skills and Expertise

A sales video explaining the strengths of the team in Bio Informatics. For this promotional video on behalf of First Genomics, a leading bioinformatics service provider, our aim was to clearly convey the company's expertise in interpreting and analyzing the burgeoning volume of biological data. This project targeted professionals within the biotechnology and pharmaceutical industries, as well as academic researchers, who are at the forefront of genomics research and in need of sophisticated data analysis solutions. The video narrative was structured around introducing the company through the voices of its key figures: Technical Director Max Baher and CEO Sarah Lena. This choice was strategic, providing a personal touch and establishing credibility by directly linking the company's offerings to its leadership. We focused on demystifying bioinformatics, emphasizing that beyond algorithms and statistics, the real essence of their work is the biological outcomes and pathways. This was articulated through direct interviews with Max Baher, supplemented by visuals that illustrate the complexity and scale of data they manage. To further humanize the brand and underscore its client-centric approach, we incorporated footage of the team in their working environment, highlighting the diverse backgrounds in biology and bioinformatics. A significant aspect of the video was to showcase the collaborative nature of First Genomics' work culture. Through testimonials, we demonstrated how clients gain the collective expertise of the entire team, not just individual analysts. This was visualized through scenes of team meetings and discussions, aiming to project a sense of unity and shared purpose. To address potential client concerns about the complexity of bioinformatics, we highlighted the company's commitment to clear communication, steering away from jargon-laden explanations. Visual aids were used to represent this simplicity and clarity, aligning with the narrative of a "common sense approach" to biological data analysis. The evolving nature of bioinformatics and First Genomics' dedication to staying at the cutting edge through ongoing research and development was another key message. Visuals of analysts working on data and engaging in research activities underscored the company's investment in innovation. In crafting this video, we utilized a combination of direct interviews, candid workplace footage, and clear, informative visual aids to communicate First Genomics' unique value proposition. Our production approach was designed to not just inform but also engage viewers by presenting complex information in an accessible and visually appealing manner. This project showcases our ability to create content that effectively communicates the expertise and innovation of companies operating at the forefront of scientific research, making us a valuable partner for organizations looking to highlight their contributions to the field of genomics and beyond.
Promote

Promotion

Recruitment Film
02:07

Recruitment Film

Selling the benefits of a career in logistics. viewers are offered an in-depth examination of the logistics sector through the lens of the Co-op's expansive operation in Newhouse, Scotland. This piece is characterized by its thoughtful exploration of the realities of working within this fast-paced industry, offering a candid look at both the challenges and opportunities faced by those on the ground. The video is structured around a series of interviews with employees at various levels of the Co-op's logistics operation, from warehouse staff to management. Through these conversations, the piece delves into the diverse career paths available within logistics, highlighting the sector's openness to individuals from a range of educational backgrounds and the potential for professional growth it offers. Key themes include the dynamic nature of logistics work, the importance of teamwork and employee development, and the career opportunities that exist within this vital industry. The video also touches on the competitive compensation and job satisfaction reported by those within the sector, providing a balanced view of the rewards and demands of a career in logistics. This video is intended for those interested in understanding the complexities and rewards of working in logistics, as well as students and career changers considering their future paths. It serves as a realistic snapshot of the logistics industry, providing valuable insights for anyone looking to make an informed decision about their career in this sector.
Crowd Funder
04:00

Crowd Funder

Raising almost 200k - supporting Scotland's next generation of entrepreneurs. Raising almost 200k. This crowd funding film is supporting Scotland's next generation of entrepreneurs. In producing this documentary on Scotland's entrepreneurial landscape, our goal was to shed light on the nation's ambition to reignite its pioneering spirit and reengage with the global market. My role as producer involved orchestrating a narrative that would resonate with viewers by highlighting the critical need for innovation and entrepreneurial thinking in Scotland. We utilized a range of techniques to ensure the documentary was informative and engaging. Interviews were a cornerstone of our approach, offering insights directly from Scotland's entrepreneurs and thought leaders. These conversations provided a real-world perspective on the challenges and opportunities within Scotland's entrepreneurial ecosystem. Voiceover was employed to thread these interviews into a coherent story, providing context and commentary that guided the viewer through the documentary's themes. The voiceover aimed to be informative, offering a narrative bridge between the varied elements of the documentary. The selection of music and graphics was carefully considered to support the documentary's tone. The music aimed to reflect Scotland's rich heritage and its contemporary ambitions, while graphics helped to distill complex ideas into visually engaging formats. These elements were not merely decorative but served to enhance the storytelling, making the documentary's message more accessible to a wide audience. Our production team focused on blending these elements seamlessly, ensuring that the documentary remained focused on its core message: the importance of nurturing an entrepreneurial spirit to drive Scotland's future. Throughout the production process, we were mindful of striking a balance between showcasing the potential of Scottish entrepreneurship and acknowledging the real challenges faced by today's and tomorrow's leaders. Reflecting on the project, our intention was to create a documentary that not only informs but also encourages action and support for Scotland's entrepreneurial journey. It was an exercise in storytelling that aimed to contribute positively to the discourse around Scotland's economic and societal development.
Conference Promotion
00:58

Conference Promotion

Invitation to the best science communicators. In crafting this video for the Goldschmidt Wild Orbit Cinema initiative, our objective was to underscore the importance of scientists effectively communicating their discoveries to a broader audience. The project was designed to appeal to the scientific community, encouraging them to share their work through the medium of film, thereby making complex scientific concepts accessible and engaging to the general public. The video begins with a powerful statement about the perpetual quest for knowledge inherent in the scientific profession, setting the stage for a call to action for scientists to become better communicators. We utilized a combination of voiceover and text overlays to emphasize the significance of discoveries, the excitement of theoretical breakthroughs, and the urgency of sharing observations with the wider world. Our approach aimed to inspire scientists by highlighting the potential impact of their work when communicated effectively. To achieve this, we incorporated visually striking footage that symbolizes the process of discovery and exploration, from macroscopic shots of laboratory experiments to astronomical visuals that represent the broader scope of scientific inquiry. A key technique used in the video was the juxtaposition of scientific imagery with everyday scenes, illustrating the relevance of scientific discoveries to the general public. This visual strategy was intended to demystify science and make it more relatable, conveying the message that scientific advancements affect us all. To convey the call for entries to the Goldschmidt Wild Orbit Cinema, we included details of what the initiative is searching for: films that captivate audiences, narrate compelling stories, express the significance of the science, and share the enthusiasm of the researchers. These criteria were presented in a clear and concise manner, inviting scientists to think creatively about how they present their work. Throughout the video, the emphasis was on clarity and simplicity, avoiding technical jargon to ensure the message was accessible to a non-specialist audience. This was complemented by a motivational soundtrack that builds a sense of inspiration and urgency, encouraging scientists to take up the challenge of communicating their findings in a compelling and understandable way. The closing segment reiterates the theme of sharing discoveries, reinforcing the idea that it's time for scientists to break down the barriers between their work and the public. By ending on this note, we aimed to leave viewers with a sense of responsibility and possibility, motivating them to contribute to the initiative. This project showcases our ability to produce content that not only highlights the importance of scientific communication but does so in a way that is visually appealing and emotionally resonant. It demonstrates our expertise in crafting videos that engage both the scientific community and the general public,
Product Launch Film
02:48

Product Launch Film

In producing the promotional video for Mercury by Arrayjet, our goal was to succinctly present the innovative features and applications of this ultra-low volume dispenser, which stands as the fastest in its class. This video was tailored to emphasize the technical sophistication and operational efficiency of Mercury, targeting research and development professionals across biotechnology and pharmaceutical industries. The narrative of the video was structured to introduce Mercury's capability to significantly accelerate research processes by enabling faster printing of more samples. We utilized a combination of direct-to-camera narration and high-quality animations to explain complex concepts, such as the device's modular design, scalability, and its capacity for precision in contactless low volume dispensing. To visually demonstrate the speed and efficiency of Mercury compared to conventional systems, we included comparative speed analyses and graphical representations. These elements were designed to clearly convey Mercury's ability to operate up to ten times faster than the nearest competitor. Highlighting Arrayjet's collaborations with renowned institutions and companies, such as GSK, Novartis, and the Wellcome Trust, we employed logos and mentions within the video to lend credibility and showcase the technology's adoption by leading entities in scientific research. A key feature presented was the world-first achievement of contactless printing, separating aspiration from deposition. Detailed animations illustrated this process, showing how up to 32 samples are aspirated simultaneously, and the printhead's drop-on-demand printing across substrates without making contact. This was aimed at highlighting the uniqueness and innovation behind Arrayjet's technology. To address potential concerns regarding sample conservation and environmental control, the video showcased Mercury's efficiency in using just half a microliter of sample across 1,000 slides, and its maintenance of a HEPA filtered environment with active humidity and temperature control. Real-time quality assurance was another significant focus, with demonstrations of the inline QC camera and the provision of QC reports, emphasizing the system's reliability and the incorporation of machine learning to optimize print runs. The ease of use and the system's operational convenience were also highlighted, suggesting that researchers can "walk away" once the print run has started, assured of the quality and efficiency of the process. Ending on a collaborative note, we made it clear that engaging with Arrayjet is not just about accessing cutting-edge technology but also benefiting from a supportive team eager to tailor solutions to specific research needs. This approach was intended to not only sell the Mercury system but also Arrayjet's customer-focused service and expertise. Through this production, we aimed to illustrate our capability to craft engaging and informative content that effectively communicates the advantages of sophisticated technological solutions to a specialized audience.
Website Promo
00:56

Website Promo

A short sharp website explainer. A short sharp website explaner. For the Direct Soccer promotional video, our objective was to showcase the ease and efficiency of purchasing team kits through their platform. We employed a variety of production techniques to communicate the benefits of using Direct Soccer's services, emphasizing the convenience, customization options, and reliable delivery system. The video opens with a clear statement of the solution Direct Soccer offers to the common hassle of team kit procurement. We opted for a straightforward and informative approach, guiding potential customers through the process using Direct Soccer's platform. To visually support this, we included screen recordings of the Kit Quote system in action, demonstrating how users can get prices for all brands within seconds. A significant portion of the video was dedicated to showcasing the customization features available on the website. Through dynamic motion graphics, we illustrated the process of selecting team wear, adding embroidery, printing sponsor logos, and utilizing the design tool. This not only informed viewers of the available options but also demonstrated the platform's user-friendly interface. To convey the reliability of Direct Soccer's service, we included graphics that highlighted the live stock display feature, which ensures there are no delays in delivery. Additionally, we incorporated animations to explain the simple payment process and the ability to track the progress of an order online, further emphasizing the hassle-free experience. One of the key selling points we focused on was the convenience of the one-hour delivery slots. Through a combination of voiceover and visual cues, we communicated how this feature puts customers in control, sparing them the inconvenience of waiting all day for their orders. Throughout the video, we maintained a clean and professional visual style, with a focus on clarity and precision to reflect the efficiency of Direct Soccer's service. The use of direct-to-camera narration and on-screen text was minimized to keep the viewer's attention on the platform's features and benefits. This project exemplifies our ability to produce content that not only highlights our client's offerings but does so in a way that is engaging, informative, and visually appealing. It demonstrates our expertise in employing a range of video production techniques—from motion graphics to screen capture—to effectively communicate complex information in an accessible manner.
Profile Film
02:29

Profile Film

Scottish Funding Council's support for Scottish Innovation and learning. In creating a video for the Scottish Funding Council (SFC), our production team was tasked with highlighting the organization's pivotal role in shaping Scotland's educational and economic landscape. This project aimed to visually articulate the SFC's ambition of making Scotland the premier destination for learning, research, and innovation, underscoring their significant investment in the sector. To achieve this, we employed a range of filming and narrative techniques designed to convey the breadth of the SFC's impact. The video begins with a direct statement of purpose from the SFC, setting the tone for a narrative that spans the entirety of Scotland's educational and innovation spectrum. Our approach involved a mix of on-location filming at key projects funded by the SFC, such as the Forth Valley campus, City of Glasgow College's super campus, and Inverness College. These segments were crafted to showcase the state-of-the-art facilities and the vibrant learning environments that the SFC's investments have facilitated. Drone footage was used to capture the scale and scope of these campuses, offering viewers an aerial perspective of the advancements in Scotland’s educational infrastructure. Interviews with stakeholders from Scotland's colleges, universities, and businesses provided a personal touch, highlighting collaborative efforts to drive national priorities like skills development, widening access, and fostering economic growth through innovation. This was complemented by graphics and data visualizations that illustrated the SFC's financial commitments and their outcomes, such as the £120 million investment in innovation centers and the support for nearly 3000 small businesses. The narrative then transitioned to the SFC's role in supporting research and innovation, featuring projects like the development of lab-grown blood and collaborations with Scotland's mountain bike companies. These stories were supported by visuals of the research in action, interviews with researchers, and close-up shots of the innovative products being developed, showcasing the tangible benefits of SFC funding. A significant portion of the video was dedicated to the SFC's impact on individual lives, highlighting programs that offer life-changing educational opportunities to thousands of Scots annually. This included testimonials from participants in the Liftoff program and visuals of young people engaging in advanced learning, emphasizing the SFC's commitment to inclusivity and accessibility in education. The video concludes with a forward-looking statement from the SFC, reaffirming their central role in Scotland's future as an inclusive, prosperous, and innovative country. This segment was designed to inspire confidence and optimism, using a combination of uplifting music, inspirational shots of students and researchers, and a compelling voiceover that ties back to the SFC's core mission. This production demonstrates our expertise in crafting engaging narratives that highlight the transformative power of education and innovation funding. Through a combination of technical skill, creative storytelling, and a deep understanding of the subject matter, we created a video that not only informs but also inspires, positioning us as a go-to partner for organizations looking to communicate their impact and vision through video.

6 films that crowdfund, sell, promote, inform, explain and build reputations.

Learn

Learn

6 films that recruit, explore stigma, teach online, profile, induct, celebrate and inform

Student recruitment
06:00

Student recruitment

This video is about studying Earth Sciences and Geography in Scotland, we aimed to highlight the unique academic and fieldwork opportunities available to students in this region. The video is designed to showcase the interconnectivity between the physical landscape and human processes, emphasizing Scotland's rich geological history, its impact on modern-day Earth Sciences, and how these factors make Scotland an unparalleled place for study in this field. Approach and Techniques: Showcasing Scotland's Geographical Diversity: Through sweeping landscapes and specific geological sites, we visually demonstrated why Scotland is a special place for studying Earth Sciences and Geography. This approach was intended to attract students passionate about the outdoors and interested in understanding the Earth's processes in a region where such studies are deeply rooted in history and the environment. Incorporating Historical and Modern Perspectives: We balanced the historical significance of Scottish contributions to geology with current academic offerings and research initiatives. By highlighting the legacy of Scottish geologists alongside the contemporary focus on global challenges, we underscored the depth and relevance of the programs offered. Highlighting Fieldwork Opportunities: Emphasizing fieldwork was a key technique to show prospective students the hands-on learning experiences that complement classroom education. Showcasing trips to various locations, from local excursions around Glasgow to international research projects, illustrated the breadth of practical experiences available. Student and Faculty Testimonials: Including perspectives from both students and faculty provided insights into the supportive academic community, the range of interests accommodated within these disciplines, and the personal growth opportunities available. These testimonials aimed to create a connection with prospective students by highlighting relatable experiences and outcomes. Considerations: Diversity of Disciplines: We carefully curated content to showcase the diversity within Earth Sciences and Geography, from physical geography to human geography and interdisciplinary research, to appeal to a broad spectrum of interests among prospective students. Career Prospects: Recognizing the importance of employability, we included segments that discuss the practical skills and wide range of careers available to graduates. This information aims to address common concerns about job opportunities post-graduation. Inclusivity and Accessibility: We were mindful to present the programs as inclusive and accessible to students from various backgrounds and levels of prior exposure to geography or earth sciences. This consideration ensures the video appeals to both those with a longstanding passion for the subjects and newcomers inspired by the presented opportunities. Inspiration and Aspiration: The video was designed not just to inform but to inspire. By showcasing the beauty of Scotland, the passion of its academics, and the achievements of its students, we aimed to motivate prospective students to consider studying Earth Sciences and Geography in Scotland as a path to making significant contributions to understanding and solving global challenges. This video serves as a compelling invitation to prospective students worldwide, offering a unique blend of historical legacy, academic excellence, and unparalleled fieldwork opportunities that make Scotland a premier destination for studies in Earth Sciences and Geography.
Internship recruitment
02:12

Internship recruitment

In producing this video, our goal was to highlight the enriching experience of internships at Charles River, focusing on the personal and professional growth of interns in a real-world, commercial laboratory setting. We aimed to create an engaging narrative that not only showcases the benefits of the internship program but also encourages students and recent graduates to consider Charles River as a stepping stone in their careers. Approach and Techniques: Personal Testimonies: Central to our approach was the use of personal testimonies from current interns, David De Kala and Hannah Martin. By sharing their experiences, challenges, and achievements, we provided a relatable and authentic insight into what future interns can expect. This technique helps potential applicants visualize themselves in these roles, enhancing the appeal of the internship program. Behind-the-Scenes Glimpses: We included footage of the interns at work in the laboratory, using equipment, and participating in meetings. This behind-the-scenes look not only adds a layer of authenticity but also demystifies the day-to-day activities of an intern at Charles River, making the prospect of applying less daunting and more appealing. Focus on Diversity and Learning: Highlighting the diverse environment and the range of learning opportunities available at Charles River was crucial. We showcased how interns are exposed to various aspects of laboratory work, emphasizing the program's role in broadening their skills and knowledge base. This approach underscores the company's commitment to fostering an inclusive and enriching learning environment. Project Ownership and Independence: By illustrating how interns are given ownership of projects and the freedom to steer these projects, we aimed to appeal to individuals seeking a meaningful and impactful internship experience. This aspect of the video was designed to attract ambitious candidates who value autonomy and hands-on experience in their field of interest. Career Advancement: Through the testimonies, we emphasized the internship's role in advancing the interns' future careers, noting the importance of lab experience and the competitive edge it provides in the job market. This message was aimed at reinforcing the value of the internship program in terms of long-term career benefits. Considerations: Authenticity: Maintaining authenticity was paramount. We ensured that the experiences and opinions expressed by the interns were genuine, avoiding scripted or forced narratives. This authenticity helps build trust with the audience and enhances the credibility of the program. Inclusivity: We were mindful to present the internship program as accessible and beneficial to a wide range of students and graduates, regardless of their specific field of study within the sciences. This inclusivity aims to attract a diverse pool of applicants. Inspiration and Encouragement: The video was designed not only to inform but also to inspire and encourage viewers to pursue their interests passionately. By ending on a note that emphasizes personal growth and the fulfillment derived from following one's interests, we aimed to motivate viewers to consider applying for the internship. This video serves as a powerful tool for Charles River to showcase its commitment to developing the next generation of scientists and researchers. By focusing on personal experiences, demonstrating the value of the internship program, and emphasizing the company's supportive and diverse environment, we aim to attract talented and ambitious individuals to join Charles River's community of innovators.
Job Profile
00:56

Job Profile

In this video, we delve into the day-to-day life of an individual who, after three years of seasonal work, has transitioned into a full-time role maintaining a canal. The narrative unfolds through their personal account, highlighting the diverse nature of the job—interacting with customers during the summer and focusing on maintenance tasks during the winter. This dual aspect of the role offers a glimpse into the unique challenges and rewards of canal management. Our approach to producing this video was to offer an authentic, behind-the-scenes look at a job that might not be familiar to most people, yet plays a crucial role in the upkeep of important waterways. Here are some key techniques and considerations we employed: Techniques and Approaches: Personal Narrative: Centering the video around a personal narrative allowed us to connect with the audience on an emotional level. By hearing directly from someone deeply involved in the work, viewers gain a more intimate understanding of the job's impact on both the individual and the community. Visual Contrast: To underscore the distinct seasonal aspects of the job, we employed visual storytelling techniques that showcase the contrasting environments—vibrant and busy scenes in the summer versus the quieter, more introspective tasks of winter maintenance. This contrast not only illustrates the variety in the work but also the adaptability and diverse skills required for the role. Emphasis on Skills and Satisfaction: The video highlights the necessary skills for success in such a position, including customer service and a love for the outdoors, regardless of weather conditions. By focusing on the satisfaction derived from the job, we aimed to inspire viewers to appreciate the less visible but essential roles in their communities. Day-in-the-Life Structure: Adopting a 'day in the life' structure, we provided a tangible sense of what the job entails, offering a detailed glimpse into daily tasks, challenges, and the personal fulfillment it brings. This approach helps demystify the role and celebrate the dedication of individuals who contribute to the upkeep of public amenities. Considerations: Audience Engagement: Understanding that the audience might not be familiar with the intricacies of canal maintenance, we aimed to make the content accessible and engaging, avoiding jargon and focusing on the human aspect of the job. Visual Storytelling: Careful selection of visuals was crucial to convey the story effectively, ensuring that each shot added value to the narrative and helped illustrate the varied aspects of the job. Authenticity: Maintaining authenticity was a key consideration, ensuring that the individual's story was told honestly and transparently, reflecting genuine experiences and emotions. This video serves as a testament to our commitment to storytelling that illuminates the unique and often overlooked aspects of community and environmental stewardship. Through careful narrative construction and visual storytelling, we aim to engage audiences, highlight unsung roles in society, and inspire appreciation for the diverse range of jobs that enrich our communities.
Society

Society

Profile/Celebration film
09:17

Profile/Celebration film

In producing this video, our goal was to illuminate the vibrant community of badminton across Scotland, showcasing the sport's power to connect individuals across generations, foster competitive spirit, and promote physical and mental well-being. Through a tapestry of stories ranging from local clubs reviving the sport in small towns to national ambitions on the world stage, we sought to highlight badminton's inclusivity, its role in community building, and its potential to shape futures. Approach and Techniques: Diverse Perspectives: By featuring a wide range of voices—from beginners to veterans, from those seeking social connections to those with competitive ambitions—we aimed to present a holistic view of badminton in Scotland. This approach underscores the sport's accessibility and appeal to people of all ages and skill levels. Storytelling Through Location: We strategically chose to film in various locations, from Fraserburgh to Glasgow and Perth to Skye, to visually and narratively express the sport's widespread presence and significance in Scotland. This geographical diversity not only showcases the sport's reach but also the unique stories and communities within each setting. Focus on Community and Social Bonds: Highlighting the communal aspect of badminton, we showcased how clubs serve as social hubs where friendships are forged, and support networks are formed. This focus aimed to attract viewers who might be looking for a sense of belonging or ways to engage with their community. Emphasis on Personal Growth and Health: Through the testimonials of individuals who have found badminton to be a source of joy, physical fitness, and mental relief, we aimed to communicate the personal benefits of participating in the sport. This narrative element is designed to inspire viewers to consider badminton not just as a hobby but as a vehicle for personal development. Considerations: Inclusivity: It was crucial to ensure that our portrayal of the badminton community was inclusive, representing players from various backgrounds and skill levels. This inclusivity aims to welcome potential players who might not see themselves as athletes or who may be hesitant to try a new sport. Highlighting Volunteers and Coaches: Recognizing the pivotal role of volunteers and coaches in nurturing the sport at the grassroots level, we aimed to celebrate their contributions, hoping to encourage more individuals to get involved in coaching or supporting local clubs. Balancing Competitive and Recreational Aspects: We carefully balanced the competitive and recreational aspects of badminton, illustrating that while the sport offers pathways to high achievement, it also provides opportunities for casual play and enjoyment. Promoting Long-Term Engagement: By showcasing the longevity of participation in badminton—from those just starting to lifelong players—we aimed to illustrate the sport's enduring appeal and the long-term benefits of staying active through badminton. This video serves as a compelling narrative that celebrates the spirit of badminton in Scotland, aiming to ignite interest among viewers, encourage community engagement, and inspire the next generation of players. Through this project, we hope to contribute to the growth and vitality of badminton, fostering a community where everyone feels welcome to play, compete, and thrive.
Celebration/History Film
05:01

Celebration/History Film

In producing this video for Citizens Advice Scotland, marking their 80th anniversary, our objective was to encapsulate the organization's enduring legacy, its evolution over the decades, and its profound impact on communities across Scotland. We sought to create a narrative that not only celebrates this milestone but also underscores the organization's adaptability, its critical role in societal changes, and its vision for the future. Approach and Techniques: Historical Overview with a Modern Lens: We structured the narrative to provide a historical overview of Citizens Advice Scotland since its inception in 1939, juxtaposing its past achievements with its modern-day operations. This approach was designed to highlight the organization's ability to adapt to changing societal needs while staying true to its core mission. Personal Testimonies and Stories: Emphasizing personal stories from volunteers, employees, and those who have benefited from the organization's services, we aimed to humanize the impact of Citizens Advice Scotland. These testimonies offer a glimpse into the diverse challenges faced by individuals and how the organization has supported them, fostering a deeper emotional connection with the audience. Evidence-Based Advocacy: Showcasing the organization's role in policy influence and advocacy, we highlighted specific examples such as the social security bill, demonstrating how Citizens Advice Scotland uses evidence gathered from its services to advocate for policy changes. This technique was employed to illustrate the organization's broader impact beyond individual advice services. Community Focus: By emphasizing the theme of community and solidarity, we aimed to portray Citizens Advice Scotland as a vital part of the social fabric. This aspect of the video celebrates the idea of citizens supporting each other, reflecting on the organization's foundational principle of providing citizen-led advice services. Considerations: Balancing Legacy with Innovation: While celebrating 80 years of service, it was important to balance the historical achievements of Citizens Advice Scotland with its commitment to innovation and future growth. This balance ensures the organization is viewed as both venerable and forward-thinking. Inclusivity and Diversity: Reflecting the diverse needs of Scotland's population, we were mindful to include a range of voices and stories in the video. This inclusivity underscores the organization's commitment to serving all segments of society. Motivating Future Volunteers and Employees: The video was designed not only to celebrate the past but also to inspire future generations to engage with Citizens Advice Scotland, whether as volunteers, employees, or advocates. Highlighting the satisfaction and impact of the work was intended to attract individuals motivated by community service and social justice. Highlighting Ongoing Challenges: While celebrating successes, the video also acknowledges the continuous and evolving challenges faced by citizens, emphasizing the ongoing need for the services provided by Citizens Advice Scotland. This honest appraisal invites support and underscores the relevance of the organization's work. This video serves as a powerful testament to Citizens Advice Scotland's enduring legacy, its vital role in addressing contemporary challenges, and its unwavering commitment to the people of Scotland. By weaving together historical insights, personal stories, and a vision for the future, we aimed to create a compelling narrative that honors the organization's past, celebrates its present, and looks forward to its future impact.
Campaigning Film
06:16

Campaigning Film

In creating this video, we aimed to showcase the impactful collaboration between Healthy Living and local retailers in Scotland, particularly focusing on their initiative to promote healthier food choices among consumers. The narrative centers on a visit to Mandy, a retailer, demonstrating how Healthy Living supports retailers in making health-conscious products more accessible and appealing to their customers. Approach and Techniques: Storytelling Through Real-Life Interactions: We opted for a documentary-style approach, capturing genuine interactions between Healthy Living representatives and local retailers. This method brings authenticity to the message, allowing viewers to see the practical steps being taken to encourage healthy eating within communities. Highlighting Community Engagement: A significant portion of the video is dedicated to illustrating the program's community impact, particularly through events like the big breakfast at a local primary school. By showing children engaging with and enjoying healthy foods, the video emphasizes the broader benefits of such initiatives, not just for individual health but also for community well-being. Visuals to Emphasize the Message: We carefully selected visuals that underline the appeal of healthy food options—bright, colorful displays of fruits and engaging activities with children. These images are not just eye-catching but serve to challenge common misconceptions about the desirability of healthy foods versus more traditional 'convenience' options. Educational Content: The video incorporates educational moments seamlessly into the narrative, such as explaining how to identify healthy options and the importance of breakfast. This approach ensures that the video is not only promotional but also provides valuable information to viewers, potentially changing long-term behaviors. Considerations: Audience Engagement: Understanding that our audience ranges from consumers to retailers, we balanced the content to cater to both groups. For consumers, the focus was on the availability and appeal of healthy options. For retailers, the emphasis was on the support available from Healthy Living to enhance their offerings and connect with their communities. Cultural and Community Sensitivity: Recognizing the diverse makeup of Scottish communities, we ensured that the video celebrated this diversity and promoted inclusivity, showing that healthy eating is accessible and relevant to everyone. Promoting Action: Throughout the video, we included calls to action, encouraging both retailers and consumers to engage with Healthy Living programs. This proactive approach aims to inspire immediate responses from the audience, driving engagement with Healthy Living initiatives. This video is a testament to our commitment to producing content that not only informs and educates but also inspires positive action within communities. It demonstrates our ability to create compelling narratives that highlight important social initiatives, making them relatable and actionable to a broad audience.
Service profile film
01:23

Service profile film

In producing this video, we aimed to illuminate the transformative power of friendship and support in the lives of individuals with special needs. The narrative is woven around Carol and her volunteer friend, showcasing the real-world impact of befriending services. Through their story, we sought to convey the importance of companionship, shared interests, and the significant difference that volunteer work can make in someone's life. Approach and Techniques: Personal Storytelling: We chose to center the video around the genuine, personal connection between Carol and her volunteer. This storytelling approach was intended to engage viewers on an emotional level, making the concept of befriending services more relatable and impactful. Focus on Shared Activities: By highlighting the various activities Carol and her volunteer enjoy together, such as bowling and crazy golf, we demonstrated the joy and normalcy these moments bring to individuals who might otherwise feel isolated. This technique not only showcases the services offered but also emphasizes the quality of life improvements these friendships foster. Matching Process Insight: An important aspect of our narrative was to explain the careful matching process that pairs volunteers with service users based on common interests. This behind-the-scenes look into the organization's efforts adds depth to our story, illustrating their commitment to creating meaningful, lasting friendships. Real Conversations: Capturing authentic interactions and conversations between Carol and her volunteer provided a window into their genuine friendship. This authenticity is key to conveying the true essence of befriending services, moving beyond the concept of mere volunteerism to true companionship. Considerations: Representation: It was crucial to ensure that our video represented the diverse range of individuals who benefit from befriending services. By focusing on Carol's story, we aimed to highlight the universality of the need for friendship and support, regardless of one's circumstances. Sensitivity: Given the personal nature of the stories shared, we approached the production with sensitivity and respect for the individuals involved. Our goal was to share their experiences without intruding on their privacy or misrepresenting their relationship. Inspiration and Call to Action: While the primary aim was to showcase the impact of befriending services, we also intended the video to serve as a call to action. By illustrating the positive outcomes of these friendships, we hoped to inspire viewers to consider volunteering themselves, emphasizing that anyone has the potential to make a significant difference in someone else's life. Quality of Production: To ensure that the message was delivered effectively, we focused on high-quality video production, including clear audio for the real conversations, well-composed shots of the activities, and smooth transitions that kept the viewer engaged throughout the narrative. This video is a testament to the profound impact that befriending services can have on the lives of individuals with special needs. Through Carol's story, we aimed to highlight the joy, support, and mutual growth that these friendships can bring, encouraging viewers to recognize the value of such services and the difference they can make both as volunteers and supporters.
Social Issues Film
01:32

Social Issues Film

In producing this video, we sought to provide an intimate look into the life of Irene Anderson, who is a full-time carer for her brother Billy. Through Irene's narrative, we aimed to shed light on the challenges faced by caregivers, the resilience they embody, and the urgent need for support and planning for the future. This video is intended to raise awareness, foster empathy, and encourage community and societal support for caregivers. Approach and Techniques: Personal Narrative: Centering the video around Irene's personal story allows us to connect with the audience on an emotional level. This approach helps in humanizing the broader issues faced by caregivers, making the challenges they face more relatable to viewers. Visual Storytelling: We used close-up shots of Irene and Billy in their daily life to visually convey the intimacy and the strain of their relationship. These visuals, coupled with Irene's narrative, aimed to provide a deeper understanding of her dedication and the physical and emotional toll of caregiving. Highlighting the Lack of Support: Irene's mention of feeling overlooked despite her visible struggles emphasizes the need for more robust support systems for caregivers. This point was carefully included to prompt viewers to think about how society can better support individuals in similar situations. Exploration of Future Concerns: By addressing Irene's worries about her own health and the future care of her brother, we aimed to spotlight the critical issue of contingency planning for caregivers. This aspect of the video encourages viewers to consider the importance of support networks and services that can assist caregivers in planning for the future. Considerations: Sensitivity and Respect: Given the personal and potentially vulnerable subject matter, we approached the production with sensitivity and respect for Irene and Billy's dignity. Our goal was to share their story in a way that respects their experiences and privacy. Encouraging Action: The video was designed not just to raise awareness but also to encourage viewers to take action, whether that's by offering support to caregivers they know, advocating for better resources and policies, or volunteering their time to help lighten the load for caregivers in their community. Empathy Building: Through careful editing and music selection, we aimed to evoke empathy in the viewers, making them not only understand the challenges faced by caregivers but also feel compelled to support them in any way possible. Informational Aspect: While the primary focus was on Irene's story, we also aimed to subtly incorporate information about the resources and options available to caregivers, guiding viewers who might be in similar situations towards seeking help. This video serves as a powerful tool to advocate for caregivers, highlighting their often-overlooked needs and the importance of community support. Through Irene and Billy's story, we aim to inspire a greater understanding and action towards supporting caregivers, underscoring the critical role they play in our society.

5 films that explore Scottish society in its history, challenges and community.

Culture

Culture

5 films that save our heritage, explore the creative process, capture a moment, pitch a new idea and celebrate a national moment.

Volunteer Recruitment
02:18

Volunteer Recruitment

In this video, we focus on the volunteer work across Scotland, emphasizing the diverse opportunities available in preserving and celebrating our rich heritage. From the care of historic castles and the organization of jousting events to the digitization of maps and the research into Scottish women's football, the video showcases the breadth of roles played by volunteers in safeguarding Scotland's cultural legacy. Our approach was to create a narrative that is both inspiring and informative, allowing viewers to see the direct impact of volunteer work on the community and cultural preservation. To achieve this, we employed a variety of storytelling techniques: Personal Testimonies: Highlighting individual stories from volunteers across different heritage sites, we provided a personal touch to the narrative, allowing the audience to connect with the volunteers on an emotional level. These testimonies also served to demonstrate the diversity of volunteer experiences and the personal satisfaction derived from contributing to a cause. Visual Storytelling: Utilizing dynamic visuals, including footage of the various volunteering activities and the stunning locations where these activities take place, we aimed to visually engage the audience and showcase the beauty and historical significance of Scotland's heritage sites. Inspirational Messaging: Through a carefully crafted script, we conveyed messages of community, pride, and personal growth associated with volunteer work. This approach was designed to motivate viewers to consider volunteering, emphasizing the benefits not just to the heritage sites but to the volunteers themselves in terms of personal development, wellbeing, and social connections. Call to Action: The video concludes with a strong call to action, encouraging viewers to "make their mark" by getting involved in volunteer work. This was strategically placed at the end to leave a lasting impression on the audience, prompting immediate consideration of volunteering opportunities. Throughout the production process, we were mindful of creating content that was accessible and relatable to a wide audience. Our considerations included ensuring the video was representative of the diversity within Scotland, both in terms of the volunteer roles and the volunteers themselves. We also focused on highlighting the positive impact of volunteering on mental health and career development, appealing to potential volunteers' motivations.

AI Chatbots

Converting podcast episodes into interactive, conversational user experiences

Podcasts

Pandemic stories.  6 extracts from podcasts created

for Volunteer Scotland

Podcasts
Podcasts
Profile: We Too Aberdeenshire
02:58

Profile: We Too Aberdeenshire

Extract from Radio V pandemic podcast The story behind an important Aberdeenshire resource. In producing this podcast, we set out to highlight the impactful work of "We Too," a charity based in Aberdeen that garnered the prestigious Queen's Award for Voluntary Service. This audio documentary delves into the challenges and triumphs faced by families of children with additional support needs, showcasing the charity's role in providing much-needed support and creating a sense of community for these families. Our approach was to capture the raw emotions and stories of the families involved. Through carefully conducted interviews with parents, volunteers, and charity founders, we aimed to give voice to those whose lives have been significantly improved by the charity's initiatives. One poignant moment features a child's innocent query about finding a place where he wouldn't be subjected to stares, setting the tone for the documentary's exploration of inclusivity and support. We focused on storytelling techniques that would resonate with listeners, employing a narrative style that blends personal anecdotes with broader discussions on the necessity of such services. This includes detailing the creation of a what’s on guide – a resource that has become invaluable for 31,000 readers in the northeast of Scotland, seeking information on relaxed sessions and support services for their children. Sound design played a crucial role in bringing the stories to life, with ambient sounds from the charity's events subtly layered under the interviews to provide listeners with a more immersive experience. Strategic pauses were employed to allow the gravity of the testimonies to sink in, ensuring the podcast didn't just inform but also moved its audience. Our documentary also highlights the geographic challenges faced by families living in the rural parts of Aberdeenshire, pointing out the isolation felt by many and the difference the charity's magazine and sessions have made in their lives. Testimonies from parents about their children's struggles and the significant improvements observed post-engagement with "We Too" services underscore the charity's impact. Towards the end, the focus shifts to the collective effort behind the charity's success, emphasizing that its achievements are not the result of a single individual's efforts but rather the dedication of its volunteers and the strength of the community it has built. This podcast serves as a testament to our ability to produce content that not only informs but also emotionally engages with the audience. It demonstrates our commitment to showcasing stories of resilience, community, and hope, making us an ideal partner for organizations looking to highlight their contributions to societal well-being through audio documentaries.
A volunteering story
02:00

A volunteering story

The podcast extract explores the formation and achievements of the Scottish Tech Army, a volunteer initiative launched on 28th April to combat the digital divide exacerbated by the COVID-19 pandemic. Co-founded by Peter Jaco, the initiative swiftly attracted over 850 volunteers from the tech sector, tasked with connecting over 800,000 Scots to the internet. This endeavor includes distributing 9,000 iPads and Chromebooks, alongside setting up a support network for training and assistance in internet usage. Our approach in presenting this story emphasised human impact and community spirit, underpinned by a sense of urgency and the practical challenges of the digital age. We aimed to capture the initiative's multifaceted benefits: not only does it connect individuals to essential services and their loved ones during unprecedented times, but it also provides a lifeline for volunteers facing job uncertainties. This narrative arc was designed to resonate with listeners on a personal level, highlighting the emotional and societal implications of the tech community's response to the pandemic. In producing this segment, several storytelling techniques were employed to enhance listener engagement and comprehension. The narrative begins with a compelling introduction to the Scottish Tech Army, immediately setting the scene for a story of collective action and resilience. Direct quotes from Peter Jaco, the co-founder, lend authenticity and immediacy, allowing listeners to connect with the initiative's leadership. The use of real-world examples, such as the distribution of iPads and Chromebooks and the impact on furloughed volunteers, anchors the story in tangible outcomes and personal stories of adversity and hope. We also explored the broader socio-economic context, acknowledging the looming recession and its potential impact on technology jobs. This layering of individual and collective narratives creates a rich, multifaceted story that underscores the initiative's significance. Throughout, we maintained a neutral tone, reflective of the flat UK journalistic style, focusing on facts and narratives without imposing an editorial voice. This approach respects the listener's ability to form their own opinions based on the presented information, ensuring the podcast remains an informative and engaging resource for understanding the challenges and responses to the COVID-19 pandemic within the Scottish tech community.
A sense of community
03:02

A sense of community

Celebrating North East Open Studios. In this podcast segment, we explore the creation and evolution of the North East Open Studios (NEOS) initiative, focusing on its founder, Susie Hunt. Susie's vision transformed NEOS into a significant cultural event in the northeast of Scotland, facilitating a connection between artists and the community. Our approach to telling this story was through a blend of narration, interviews, and anecdotal evidence to convey the initiative's impact on both the artists involved and the wider public. We structured the narrative to follow Susie's journey from the inception of NEOS to its current status, emphasizing the sense of community and collaboration it fostered among local artists and beyond. By incorporating Susie's personal reflections and the experiences of other artists and visitors, we aimed to highlight the transformative power of art in building connections across geographical and social divides. Our storytelling was guided by a commitment to authenticity and detail. We chose to let the subjects speak for themselves as much as possible, using their voices to convey emotion and passion for the project. This choice was underpinned by the belief that personal stories are the most compelling way to engage listeners and communicate the essence of NEOS. Technical considerations included careful editing to ensure a smooth flow of the narrative, maintaining listener engagement through variations in pacing and tone. The use of ambient sounds and music was minimal, chosen to enhance the storytelling without overshadowing the voices of our subjects. In crafting this segment, we were mindful of the broader context in which NEOS operates, recognizing its role in bridging the gap between isolated artists and the wider community. Our objective was not just to document a successful artistic initiative but to celebrate the spirit of collaboration and innovation that defines NEOS. Through this story, we hoped to inspire listeners with the power of community and creativity in enriching people's lives and landscapes.
A long way from help
02:47

A long way from help

In this podcast segment, we tell the story of Peggy, a resident of Garlock, northeast of Ness, and the crucial role the Garlock Community car scheme plays in her life and the lives of many in this remote area. This piece focuses on the personal testimony of those directly involved, like Peggy, Annette Mackenzie, the chair of the car scheme, and Ian Johnson, a driver for the scheme. Our storytelling approach was to put human experiences at the forefront, allowing the voices of our subjects to convey the initiative's impact. We aimed for a narrative that was grounded in the community's reality, highlighting the car scheme's role as the "silent backbone of the community." The story of how an ambulance could take Peggy to the hospital but not bring her home, thereby underscoring the scheme's necessity, serves as a powerful opening that immediately draws the listener into the heart of the story. We were deliberate in our use of pauses and timing to allow the significance of the statements to resonate with the audience. This technique, coupled with a straightforward, narrative-driven approach, enabled us to capture the essence of the car scheme's importance without resorting to sentimentality. The integration of personal anecdotes, such as Ian's discovery of community through his role as a driver, provided a deeper understanding of the scheme's benefits beyond its logistical assistance. This personal angle was essential in illustrating the broader theme of community support and connection in remote areas. Throughout the production, we were mindful of maintaining a balance between celebrating the scheme's success and respecting the privacy and dignity of those who rely on it. Our objective was to shed light on this vital community service in a manner that was informative, respectful, and ultimately uplifting. By focusing on specific individuals and their stories, we aimed to provide a view of the significant, yet often overlooked, ways in which community initiatives like the Garlock car scheme enhance the lives of rural residents. This segment exemplifies the power of community spirit and the essential support networks that thrive even in the most secluded areas.
Charity Profile Film
03:17

Charity Profile Film

Mutual aid in Clackmannanshire. This podcast segment focuses on the Breathe Easy support group, illustrating its impact on individuals living with lung conditions through the personal journey of Louise McLeod. Louise shares her experience from the initial diagnosis and the comfort she found in the group, emphasizing the importance of community and support in managing chronic conditions. Our approach to this story was rooted in personal narrative to illuminate the broader work and significance of Breathe Easy. We prioritized the authenticity of experiences, allowing Louise and others to share their stories in their own words. This choice was instrumental in conveying the emotional and practical benefits of such support networks. Technical storytelling techniques included the strategic use of pauses to underscore critical moments and reflections, enhancing listener engagement and empathy. The narrative was structured to follow Louise's journey, from feeling isolated and overwhelmed by her asthma diagnosis to finding solace and understanding within the Breathe Easy group. This arc not only highlighted Louise's personal growth but also the group's role in providing essential support and advocacy for lung health. We were mindful of the sensitivity around discussing chronic illness and aimed to strike a balance between presenting the challenges faced by individuals and the positive outcomes achieved through mutual support. The inclusion of direct quotes from Louise and Linda, another group member, was key to achieving this balance, offering insight into the group's dynamic and its impact on members' lives. Ethical considerations also played a crucial role in our production process, ensuring the respectful and accurate representation of the individuals' experiences. We aimed to foster a deeper understanding of the importance of support groups like Breathe Easy, not only for those directly affected by lung conditions but also for their families and carers. In summary, the segment was crafted to celebrate the spirit of community and resilience, demonstrating how the Breathe Easy group provides more than just medical support—it offers a lifeline of friendship, understanding, and hope for those navigating the challenges of living with a lung condition.

About...

Cairn Production is home to Glasgow based freelance producer Bevis Evans-Teush.

 

Over the past 20 years, I've created commissioned content across

culture, science, society, and education.

Core skills are shaping and planning, scripting, interviewing and editing. 

 

My approach, to collaborate with subject matter experts like you,

who know your audience best. Combine your insights and deliverables

with my production expertise, delivering content that informs and engages.

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